August and Eve – Where Sustainable Fashion Meets Style for Every Size

In the world of fashion, where style often overshadows substance, there’s a refreshing brand that’s turning heads for all the right reasons. Meet Alaana, the designer behind August and Eve, a Tasmanian fashion label that’s all about sustainability, style, and inclusivity.

Meet Alaana

August and Eve is more than just a brand; it’s a labour of love crafted by Alaana, a busy mom with a passion for creating beautiful clothing. Her journey into the world of fashion began with the guidance of her mom, who taught her how to sew as a child. Alaana’s connection with sewing deepened when she received a sewing machine as a 21st birthday gift. However, it was a decade later that her sewing machine became her trusted companion, thanks to her desire for a sustainable wardrobe.

Sustainable Fashion, One Stitch at a Time

Alaana has always been committed to the idea of a sustainable wardrobe. She longed for clothing made from eco-friendly materials that could withstand the test of time. However, finding such pieces for her size 22-24 body proved to be a challenging quest. Determined to fill this gap in sustainable fashion, Alaana embarked on a creative journey, transforming vintage doona covers that her husband unearthed during op shopping into stylish garments.

From Vintage Fabrics to Timeless Fashion

August and Eve’s product range is a testament to Alaana’s dedication to sustainability. She breathes new life into vintage fabrics, giving them a second chance to shine. What’s more, her designs cater to sizes 22-24, embracing the diversity of body sizes and shapes that mainstream fashion often overlooks.

Flexible Fashion for Real Life

One of the standout features of August and Eve is its flexibility. Alaana understands that life is a journey, and bodies can change due to various factors. That’s why her creations are designed to accommodate these fluctuations. Alaana’s pieces are made to fit, even if you gain or lose a few kilograms, ensuring that your wardrobe remains as dynamic as your lifestyle. Her reversible dresses effortlessly combine versatility with sustainability, offering two stunning looks in one eco-friendly garment.

Join the August and Eve Movement

August and Eve invite you to be a part of their mission to make sustainable fashion accessible to all. Alaana’s dedication to creating eco-friendly, size-inclusive clothing is an inspiration. Her brand is a shining example of how fashion can be both stylish and ethical, and how it can cater to diverse body sizes.

August and Eve aren’t just creating clothing; they’re crafting a movement that celebrates sustainability, style, and inclusivity. Alaana’s story is a testament to the power of passion and dedication in making a positive impact on the fashion industry. As you explore her creations, you’re not just adding pieces to your wardrobe; you’re joining a community that believes in fashion that’s beautiful, sustainable, and inclusive. Embrace August and Eve, where style knows no bounds and sustainability is always in fashion.

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