Homestead Road is founded by fifth-generation wool producer Bridgitte Brooks. Built on the values of versatility, quality, durability and sustainability, Homestead Road’s mission is to educate, connect and celebrate rural women by creating timeless, modern and effortless wool pieces that speak to the sensibility and sophistication of women on the land.
After having her four children, Bridgitte learnt how important clothing and fashion can make you feel after your body and identity changes. Bridgitte found a gap in merino active wear market, either being very technical or pretty plain.
Reflecting effortless and modern athleisure pieces, Homestead Road creates indelible, Australian merino wool garments that can be taken from day to night, task to task – as is the life of a busy, multi-tasking rural woman.
At Homestead Road, we honour rural and remote communities, and aim to connect our incredibly valuable Australian wool growers with today’s innovative, sustainable and hyper-vigilant fashion industry. More than ever we need to link people with the agricultural industry to connect and educate. We hope Homestead Road can play its role in advocacy.
We want you to fall in love with the beauty and quality that is Australian merino wool – to feel connected to its heritage, sophistication, functionality and timelessness.
