Mad Nomad is a woman-owned, slow fashion brand with roots tracing back to my childhood days in the early 1980s. I was a spirited 9-year-old, faced with frustration with the limited options for ‘cool’ clothing in my size. A pivotal moment unfolded during a visit to a local fabric shop with my grandmother, who gave me the freedom to choose any material and pattern I wanted so that we could create something together. This sparked a lifelong love for self-expression through clothing.
Fast forward nearly 4 decades, and I found myself in a similar position during an incredible 18-month road trip across New Zealand with my husband, in our motorhome. While we were exploring the breathtaking landscapes, I came across some “fun” mid-life challenges, including perimenopause and its effects on my body.
Struggling to find comfortable clothing that fit well, worked with my style, and complimented my on-the-go lifestyle felt like a déjà vu moment from my childhood!
Drawing on my background as a personal stylist, I have a solid understanding of the aesthetic side of things. But I wanted to research more about the processes behind fashion production. The more I learned, the more I became aware of the textile waste, unethical practices, and alarming environmental impact of the fast fashion industry. I am determined not to contribute to this…instead I have set out on a mission of education and change.
Each garment within Mad Nomad’s versatile capsule collections is thoughtfully designed, and is a celebration of individuality and a conscious choice to move away from harmful industry practices. My aim is to bring you comfortable clothing pieces that are infused with edge and elegance. It’s all about capturing the nomadic spirit – exploring fearlessly, expressing yourself freely, and making choices that truly align with your values.
