The Australian label Why Mary was established on the Gold Coast by owner and designer Janette Laver and is known for its artistic fusion of modern femininity, creative fabric selection with timeless style.
Signature designs include minimal silhouettes complimenting bold prints giving the brand a unique creative edge that appeals to fashion-lovers who dress with a difference.
Seasonal collections offer a range of versatile pieces to mix and match with a focus on comfortable glamour and sustainable longevity.
After completing a fashion design and manufacturing course at Gold Coast TAFE, Janette commenced a client based dress making business while raising her daughter, further developing her understanding of fabrics, pattern making and assembly. In 2014 Why Mary launched a small collection showcasing unique up-cycled designs followed by prudent seasonal collections pushing the boundaries against main stream mass produced fashion. The brand continues to grow with artistic and sustainable innovation, gaining support from both local and interstate stockists, industry organisations and customers.
The Australian label Why Mary is a slow fashion brand known for its artistic mixture of modern femininity, creative fabric selection and classic style. Collections are limited editions focusing on comfort and versatility for a sustainable wardrobe.