Your Body Isn't the Problem
You know that feeling standing in the changing rooms trying on your 4th pair of pants to once again have them not fit? Well its not just you, and its actually a lot more common than you might have thought.
There’s a moment most women know all too well. Standing in front of the mirror, in the changeroom or at home, trying to squeeze into a size that just isn’t working.
And the thought creeps in, “Is it just me?”, “Has my body changed that much?”, “Maybe if I lost a bit around here”, “Maybe it’s just my body.”
Let’s set the record straight. It’s not you. It’s the sizing system. There is no universal sizing standard for women’s clothing. Not in Australia. Not globally.
A size 12 in one brand might be a 10 in another. Or a 16. Or a completely different shape altogether. And it gets more confusing the deeper you go.
The sizes we use today are based on outdated data, often from military or department store surveys in the 1940s to 1970s, back when bodies were measured in narrower ways and diversity in shape wasn’t a consideration. Not to mention, women didn’t buy or wear the same variety of garments they do now.
Then came vanity sizing, where brands started scaling sizes up to make customers feel better. So the size 12 of today? It might have been a size 16 forty years ago. And no one tells you when it changes.
No wonder so many women think they’re body is the issue. But your body isn’t inconsistent. The system is.
At Know My Fit, we don’t ask what size you are. We ask what your actual measurements are, and then show you only the pieces that are likely to fit, based on you. Not a number on a tag. It’s not about making you fit into the clothes. It’s about finding clothes that fit you.
Because your body isn’t the problem. The industry just hasn’t caught up yet.
Have you ever had one of those change-room moments that stuck with you? We’d love to hear your story, the more we share, the more we realise we’re not alone.